![]() Post those photos to social media sites such as Instagram and Pinterest as well. Photos of your most attractive or unusual shells on your site show off your merchandise to visitors. The quality of your website might be the difference between getting the sale and having your potential customer click away. Pew Research states that most adults who have Internet access use it to review products and services. An online presence is a requirement for just about any business. Your points of emphasis could include offering the best prices, the greatest variety of shells or having unusual shells. Create Marketing StrategiesĬreate your marketing message - the sales themes you emphasize in all of your communications with customers. Focusing on one niche results in more effective marketing strategies because you can tailor your marketing strategies to the needs of your niche. For example, crafters want inexpensive shells while collectors are willing to pay for rare shells. There isn't much similarity between shell collectors and crafters who need shells, so trying to market to both niches results in confusion. Avid shell collectors would be one niche customers who buy shells for craft projects is another niche and rare shell collectors would be a third niche. Determine the Market NicheĪ market niche is a group of potential customers with similar demographics, such as age, gender, income, hobbies and geographic locations. Having to buy $100 of one type of shell depletes your cash reserves. When determining which wholesaler to do business with, take the cost for delivery and minimum order quantities into consideration. Online auction sites are another venue to find vendors. Check with online wholesale sites and wholesale craft material sites, or visit sites dedicated to seashell collecting. Vendors could include individual collectors, professional collectors, overseas companies or wholesale shell dealers. Unless you plan to collect all the seashells yourself, it's necessary to find vendors. For example, five states - Alaska, Montana, New Hampshire, Delaware and Oregon - don't require the collection of sales taxes. Different states and cities have contrasting requirements regarding the information that's required, the application itself and whether you can complete the application online. Register your business with the state and city as well. Sales to the general public require obtaining a sales privilege license and collecting sales tax from buyers in your state. You may also need a license from the city where your business is located. Shells that cost more than a few dollars each wouldn't appeal to flea market customers looking for bargains.Īcquire a business license from the state. The venue should be relevant to the types of seashells you're selling. Options include an online store such as, online auction sites, your own website, a retail bricks and mortar location, arts and craft shows, flea markets or a kiosk in a shopping mall. If you don't have much knowledge about rare shells or the funding to purchase those shells, it's better to stick with the more common shells or those that are purchased in bulk for decoration. Your first step in opening a seashell business is to choose the seashells you want to sell. Seashells are used to create jewelry and adorn accessories such as picture frames, mirrors and chandeliers. At the other end of the scale are common small shells sold at $1 a bag. A seashell such as Sphaerocypraea incomparabilis is a prized collectible shell costing thousands of dollars.
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